Play Mechanix Declares Open Season


Play Mechanix Declares Open Season

Good things come to those who wait. Big Buck Hunter Pro fans get ready; it is now time for Big Buck Hunter Pro Open Season!

Big Buck Hunter Pro Open Season, the first full-blown software upgrade for # 1 hunting game, Big Buck Hunter Pro, delivers an astounding 60% more content than the original video shooter. The upgrade includes a wide variety of enhancements and additions over the original version. Three new animals with nine new treks give hunters a total of eight animals and 24 trek options to choose from. With 45 new picturesque sites to hunt new animals such as Mountain Goat, Mule Deer, and Bison, the total number of hunting sites in Big Buck Hunter Pro Open Season clocks in at a staggering 120. Nine new bonus rounds were also added to this upgrade for a grand total of 24. Play Mechanix even added another 24 new critters to Big Buck Hunter Pro Open Season to enhance the hunting challenge. Last, but certainly not least, 2 new full motion Big Buck Girls have been added to this newest edition. That is a lot of content!

“I can’t recall a standard video game upgrade that offers so much new content in one upgrade,” said Tony Maniscalco, National Sales Manager Betson Proprietary Products. “If that’s not enough, operators who connect to the CoinUp Service will get even more content at no charge!”

Betson and its Raw Thrills/Play Mechanix Distributor Network will have a lot of ammunition this fall with Big Buck Hunter Pro Open Season, as the game will be offered in four different configurations. A dedicated 42” LCD Deluxe and a 27” Standard model will lead the product line. Two kit options are also available. A full conversion kit complete with a Dell PC and two rifles will turn any tired old gun game into a proven earner. For the supporters of the Big Buck Hunter Pro, a simple and inexpensive software upgrade is being offered in appreciation of their loyalty. All four configurations will be released simultaneously for fall placement.

Big Buck Safari® Reaches Two Milestones!


Big Buck Safari® Reaches Two Milestones!

Betson Enterprises is excited to announce “Big Buck Safari®” after an incredibly successful three-year run of the of #1 hunting game Big Buck Hunter Pro®, which sold over 10,000 units. During the month of August, Betson shipped its 5,000th standard 27” unit and its 500th deluxe 42” version of the PlayMechanix/Raw Thrills smash hit. “The demand for the Safari product is a clear indication that there is no slow down in the video hunting category,” stated Bob Boals, Vice President of Betson Enterprises.

Safari has captured players’ attentions with highly addictive, highly competitive and highly entertaining game play. Operators were quick to recognize and capitalize on the game’s ability to generate revenue. Safari standard and deluxe models continue to sell at a rate similar to that of the Big Buck Hunter Pro®. Both Safari models are ready for tournament play through the CoinUp Tournament Network. Operators with DSL/Broadband Internet access just need to call PlayMechanix to receive a “no charge” Tournament Kit to get their machines online and start enjoying higher earnings through tournament play.

The Raw Thrills / Play Mechanix team would like to thank all the operators who have purchased their games and for their support in reaching these two milestones. Betson Enterprises would also like to take this opportunity to thank its distributor network for supporting the Big Buck Pro® and Big Buck Safari® product lines.

Guitar Hero™ Arcade Rocks California Extreme Event 2009



2009 CA Extreme, a celebration of coin operated pinball machines, video games and amusement novelties, cranked up the volume at its 13th annual event with a two day Guitar Hero™ Arcade tournament. Raw Thrills, developer of Guitar Hero™ Arcade and Betson Enterprises the exclusive Raw Thrills distributor for coin operated products, was the official sponsor of this event held in Santa Clara, CA, July 11th -12th. Over 50 players from all over North America entered the contest to compete for the grand prize, an Ultimate Guitar Hero™ package that consisted of a Wii Console complete with a full band kit and 5 Guitar Hero™ Arcade titles. Prize packages of Guitar Hero™ products with a retail value of over $2,000 were awarded to the top 16 players. Players were required to test their skills on (5) predetermined Guitar Hero™ Arcade songs. Each player was required to compete on the same level of difficulty and was awarded points for the placement of their song scores in the 5 categories. The top 16 players advanced to a 4 round showdown that narrowed the field to 2 players who would battle it out in a best-of-three contest. Bowen Kerins, Tournament Director of CA Extreme, noted,“A lot of people were introduced to Guitar Hero™ Arcade for the first time.” He added, “Guitar Hero™ Arcade was played before, during, and after the tournament events on both days.” Boys, girls, men and woman from as far as Massachusetts and Burnaby, Canada entered the competition. Alec Castillo, a 14 year old contestant held off some stiff competition from Justin Kelly, a 33 year old Pinball Enthusiast, who just couldn’t resist the chance to compete on the popular Guitar Hero™ Arcade machine. “I play the Guitar Hero™ Arcade at my local theater all the time!” said Justin. “It’s a great game!” At the end of the event Tony Maniscalco, of Betson Enterprises, and Bowen Kerins, Tournament Director of CA Extreme, presented Alec Castillo with a Guitar Hero™ Arcade championship plaque and the Ultimate Guitar Hero™ prize package. “Coin Operators already know the value of promoting tournaments and contests on the Play Mechanix Big Buck Hunter Pro and Safari products.” said Tony Maniscalco. “Guitar Hero™ Arcade is the perfect product to drive location traffic with organized contests!” To see the excitement created by the Guitar Hero™ Arcade tournament at CA Extreme 2009, visit the Betson4Games Channel on

Guitar Hero™ Arcade Surpasses 2000 Units!!!


Guitar Hero™ Arcade
#1 Video Attraction Surpasses 2,000 Units

Raw Thrills and Play Mechanix are pleased to announce they have shipped over 2,000 units of the mega blockbuster hit “Guitar Hero™ Arcade” since production started 3 months ago.

As reported by Raw Thrills Distribution Network, Guitar Hero™ Arcade is turning in some really big collections in arcades all across the country. The popularity of Guitar Hero™ Arcade is so strong that many of the regional and national amusement facilities (movie theaters, FEC’s, LBE’s, bowling centers, amusement parks, big box retailers) have covered all their locations with at least one game and have doubled up in many others. Coinstar, the largest operator in Wal-Mart, stated that the game set a benchmark that all other manufacturers are trying to emulate. “Guitar Hero™ Arcade is by far our number 1 collecting video game in all of our Wal-Mart stores.”

Capitalizing on the popularity of the game, operators have been successfully promoting local Guitar Hero™ Arcade Contests with players competing for prizes and top honors as the Best of the Band! Brown University radio station, WBRU, is running weekly Guitar Hero™ Arcade Contests on campus to offer a much needed break from the rigors of collegiate academia. More and more arcade events are beginning to pop up all over North American Amusement Centers. “The current pipeline of orders for Guitar Hero™ Arcade is growing daily and we have not experienced this type of excitement for a video game in a long time,” said Bob Boals Executive Vice President of Betson Enterprises.

North America is not the only country where Guitar Hero™ Arcade is a success. Spain, Italy, Germany, England, France, Singapore, Philippines, New Zealand, Australia, India, Middle East, Africa, China and Canada are also enjoying tremendous success with this product. Music is truly the universal language.

Guitar Hero™ Arcade is currently available through a special finance program being offered by Firestone Financial. The Raw Thrills / Play Mechanix team would like to thank everyone for their support, not only with this release but with all Raw Thrills and Play Mechanix products. Betson Enterprises would also like to take this opportunity to thank its distributor network for supporting the release of Guitar Hero™ Arcade so wholeheartedly and for helping to drive sales in their individual markets.

Big Buck Safari® Tournament Gets Beest-ly


Big Buck Safari® Tournament Gets Beest-ly

Play Mechanix is looking for more Hunter Heroes with “King of the Beests”, the second Big Buck Safari® Online National Tournament. The number of Big Buck Safari® Online games has doubled since the “Kick Off Tournament”, which means we are likely to see an entirely different set of players on the leaderboard. Nathan Warner of Portland, OR is the first Big Buck Safari® Tournament Champion, he now has the opportunity to be the first back-to-back winner with “King of the Beests”. The Big Buck Safari® “King of the Beests” Tournament runs until January and it has a top prize of $250 and a total prize pool of over $750.

The top 5 winners of the December “Kick Off” Tournament are listed below:
1 – Nathan Warner
2 – Keenan Hughes
3 – Matthew Budzisz
4 – Kyle Sherwin
5 – Daniel Munschau

“The Monthly National Tournaments that are run by Play Mechanix™ are just the tip of the Iceberg when it comes to CoinUp®,” states David Snipes, CoinUp® Customer Service Manager. He continues, “Creating local tournaments, Trophy Club and Hunting parties are also adding new dimensions to Big Buck Hunter Pro and Big Buck Safari. Also, look for some surprises to come on board to CoinUp® later this year.”

The Big Buck Safari® King of the Beests Tournament runs from January 1st to January 21st.

The only way to participate in these tournaments is on a Big Buck Hunter® Pro Online and Big Buck Safari® Online game.

If you have any questions about the CoinUp® network, contact Dave Snipes at or by phone at 630-942-1070 ext-131. Add the Big Buck Hunter® Pro Online gadget to your iGoogle page by following this link.