Guitar Hero™ Arcade Rocks California Extreme Event 2009



2009 CA Extreme, a celebration of coin operated pinball machines, video games and amusement novelties, cranked up the volume at its 13th annual event with a two day Guitar Hero™ Arcade tournament. Raw Thrills, developer of Guitar Hero™ Arcade and Betson Enterprises the exclusive Raw Thrills distributor for coin operated products, was the official sponsor of this event held in Santa Clara, CA, July 11th -12th. Over 50 players from all over North America entered the contest to compete for the grand prize, an Ultimate Guitar Hero™ package that consisted of a Wii Console complete with a full band kit and 5 Guitar Hero™ Arcade titles. Prize packages of Guitar Hero™ products with a retail value of over $2,000 were awarded to the top 16 players. Players were required to test their skills on (5) predetermined Guitar Hero™ Arcade songs. Each player was required to compete on the same level of difficulty and was awarded points for the placement of their song scores in the 5 categories. The top 16 players advanced to a 4 round showdown that narrowed the field to 2 players who would battle it out in a best-of-three contest. Bowen Kerins, Tournament Director of CA Extreme, noted,“A lot of people were introduced to Guitar Hero™ Arcade for the first time.” He added, “Guitar Hero™ Arcade was played before, during, and after the tournament events on both days.” Boys, girls, men and woman from as far as Massachusetts and Burnaby, Canada entered the competition. Alec Castillo, a 14 year old contestant held off some stiff competition from Justin Kelly, a 33 year old Pinball Enthusiast, who just couldn’t resist the chance to compete on the popular Guitar Hero™ Arcade machine. “I play the Guitar Hero™ Arcade at my local theater all the time!” said Justin. “It’s a great game!” At the end of the event Tony Maniscalco, of Betson Enterprises, and Bowen Kerins, Tournament Director of CA Extreme, presented Alec Castillo with a Guitar Hero™ Arcade championship plaque and the Ultimate Guitar Hero™ prize package. “Coin Operators already know the value of promoting tournaments and contests on the Play Mechanix Big Buck Hunter Pro and Safari products.” said Tony Maniscalco. “Guitar Hero™ Arcade is the perfect product to drive location traffic with organized contests!” To see the excitement created by the Guitar Hero™ Arcade tournament at CA Extreme 2009, visit the Betson4Games Channel on

Guitar Hero™ Arcade Surpasses 2000 Units!!!


Guitar Hero™ Arcade
#1 Video Attraction Surpasses 2,000 Units

Raw Thrills and Play Mechanix are pleased to announce they have shipped over 2,000 units of the mega blockbuster hit “Guitar Hero™ Arcade” since production started 3 months ago.

As reported by Raw Thrills Distribution Network, Guitar Hero™ Arcade is turning in some really big collections in arcades all across the country. The popularity of Guitar Hero™ Arcade is so strong that many of the regional and national amusement facilities (movie theaters, FEC’s, LBE’s, bowling centers, amusement parks, big box retailers) have covered all their locations with at least one game and have doubled up in many others. Coinstar, the largest operator in Wal-Mart, stated that the game set a benchmark that all other manufacturers are trying to emulate. “Guitar Hero™ Arcade is by far our number 1 collecting video game in all of our Wal-Mart stores.”

Capitalizing on the popularity of the game, operators have been successfully promoting local Guitar Hero™ Arcade Contests with players competing for prizes and top honors as the Best of the Band! Brown University radio station, WBRU, is running weekly Guitar Hero™ Arcade Contests on campus to offer a much needed break from the rigors of collegiate academia. More and more arcade events are beginning to pop up all over North American Amusement Centers. “The current pipeline of orders for Guitar Hero™ Arcade is growing daily and we have not experienced this type of excitement for a video game in a long time,” said Bob Boals Executive Vice President of Betson Enterprises.

North America is not the only country where Guitar Hero™ Arcade is a success. Spain, Italy, Germany, England, France, Singapore, Philippines, New Zealand, Australia, India, Middle East, Africa, China and Canada are also enjoying tremendous success with this product. Music is truly the universal language.

Guitar Hero™ Arcade is currently available through a special finance program being offered by Firestone Financial. The Raw Thrills / Play Mechanix team would like to thank everyone for their support, not only with this release but with all Raw Thrills and Play Mechanix products. Betson Enterprises would also like to take this opportunity to thank its distributor network for supporting the release of Guitar Hero™ Arcade so wholeheartedly and for helping to drive sales in their individual markets.