Guitar Hero™ Arcade Rocks California Extreme Event 2009

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GUITAR HERO™ ARCADE ROCKS CALIFORNIA EXTREME EVENT

2009 CA Extreme, a celebration of coin operated pinball machines, video games and amusement novelties, cranked up the volume at its 13th annual event with a two day Guitar Hero™ Arcade tournament. Raw Thrills, developer of Guitar Hero™ Arcade and Betson Enterprises the exclusive Raw Thrills distributor for coin operated products, was the official sponsor of this event held in Santa Clara, CA, July 11th -12th. Over 50 players from all over North America entered the contest to compete for the grand prize, an Ultimate Guitar Hero™ package that consisted of a Wii Console complete with a full band kit and 5 Guitar Hero™ Arcade titles. Prize packages of Guitar Hero™ products with a retail value of over $2,000 were awarded to the top 16 players. Players were required to test their skills on (5) predetermined Guitar Hero™ Arcade songs. Each player was required to compete on the same level of difficulty and was awarded points for the placement of their song scores in the 5 categories. The top 16 players advanced to a 4 round showdown that narrowed the field to 2 players who would battle it out in a best-of-three contest. Bowen Kerins, Tournament Director of CA Extreme, noted,“A lot of people were introduced to Guitar Hero™ Arcade for the first time.” He added, “Guitar Hero™ Arcade was played before, during, and after the tournament events on both days.” Boys, girls, men and woman from as far as Massachusetts and Burnaby, Canada entered the competition. Alec Castillo, a 14 year old contestant held off some stiff competition from Justin Kelly, a 33 year old Pinball Enthusiast, who just couldn’t resist the chance to compete on the popular Guitar Hero™ Arcade machine. “I play the Guitar Hero™ Arcade at my local theater all the time!” said Justin. “It’s a great game!” At the end of the event Tony Maniscalco, of Betson Enterprises, and Bowen Kerins, Tournament Director of CA Extreme, presented Alec Castillo with a Guitar Hero™ Arcade championship plaque and the Ultimate Guitar Hero™ prize package. “Coin Operators already know the value of promoting tournaments and contests on the Play Mechanix Big Buck Hunter Pro and Safari products.” said Tony Maniscalco. “Guitar Hero™ Arcade is the perfect product to drive location traffic with organized contests!” To see the excitement created by the Guitar Hero™ Arcade tournament at CA Extreme 2009, visit the Betson4Games Channel on www.youtube.com.