Eugene Jarvis Named NY-AMOA “Man of the Year”


Eugene Jarvis Named NY-AMOA “Man of the Year”
At the beginning of each year, the NY-AMOA honors a selected industry professional who continually contributes and positively impacts the coin-op industry. This year the NY-AMOA will bestow the honor of “Man of the Year” on Eugene Jarvis of Raw Thrills at the annual dinner held at Riccardo’s by the Bridge in Astoria Queens, New York.

In 1977, Eugene graduated from the University of California (Berkeley) with a Bachelor of Science in Electrical Engineering and Computer Science, and started his career in the game industry with Atari as a game designer working under the design legend Nolan Bushnell. Like many teenagers in the 70’s Jarvis spent way too much time in game rooms playing pinball, and those new fangled TV games like PONG, Tank, and Breakout. Working at Atari was a dream come true.

In 1979, Eugene headed to Chicago to program pinball games for Williams Electronics with the “King of Pinball,” Steve Ritchie. During his time with Williams/Bally/Midway, Eugene was responsible for the creation and development of a number of chart topping and industry changing games including Firepower, Defender, Robotron, NARC, Smash TV, and the record breaking Cruis’n driving game Series: Cruis’n USA, Cruis’n World, and Cruis’n Exotica.

After Midway left the arcade game business in 2001, Eugene co-founded Raw Thrills Inc. with Midway alumni Andrew Eloff and Deepak Deo., Raw Thrills has enjoyed the continued success as a game design and development firm. Their hit games such as Target: Terror, The Fast and The Furious, Drift and SuperBikes all reached #1 in industry revenues charts. In 2007, Raw Thrills merged with Play Mechanix, the creators of Big Buck Hunter and Deal or No Deal. This combination of talents developed such arcade hits as Big Buck Hunter Pro, Big Buck Safari, Big Buck Open Season, and the recently previewed Terminator Salvation. Meanwhile, the Raw Thrills studio has continued to innovate with the introduction of the hits Guitar Hero Arcade and H2Overdrive in 2009.

Raw Thrills and Play Mechanix have received many industry accolades including “Manufacturer of the Year” award for 2007 and 2008 from the American Amusement Machine Association, as well as numerous AMOA, IAPPA, and AAMA awards for their best selling games.

Jarvis states, “Being honored by the NY-AMOA as Man of the Year is especially meaningful to me. Although my games and companies have received numerous awards over the years, this is the first time I have been personally recognized by the arcade game industry. There is no better judge of value in our industry then the game operators. Hopefully no one will ask me for a refund! It is a great honor and after 33 years in the business, I am ready to party!”

“Through his designs and leadership, Eugene Jarvis has helped the coin-op industry grow and reach new levels of success. We owe a lot of gratitude to him and his achievements. His games have allowed the operating community to flourish,” stated NY-AMOA President Ken Goldberg.

With respect to future game innovation, Jarvis forecasts the development of new user interface and display technologies to create compelling new arcade entertainment experiences. “This is not pie in the sky; you will see some crazy new stuff from us as soon as next year! I really enjoy pioneering new game technology and mentoring a new generation of game designers for the arcade industry. We need to develop the next generation of talent that will lead this industry into the future. But as much as things change, the goal always remains the same. Create the best entertainment you can for the player, and you create new profit opportunities for the game operator. Thanks again for this honor.”

H2Overdrive™ on the Red Carpet at the Video Game Awards


H2Overdrive on the Red Carpet at the Video Game Awards

Raw Thrills and development house Specular Interactive received a special invitation to display their latest arcade watercraft racer at the upcoming Spike TV Video Game Awards event to be held at the Nokia Center in Los Angeles on December 12th. H2Overdrive will be prominently displayed on the red carpet for the entertainment of celebrities and video game fans attending this event. Steve Ranck, President of Specular Interactive, was blown away by the invite. “This type of recognition, from a Multi-Billion dollar industry, just confirms that arcade development is still an important facet of the video game industry, stated Ranck. “It is truly a great honor!”

In an effort to help gamers find out where they can play H2Overdrive, Specular will be hosting an H2Overdrive game locator on their websites & Operators, players and locations are encouraged to post the location(s) where an H2Overdrive can be easily found for players’ enjoyment. “H2Overdrive is an arcade exclusive! This game locator will be a great way to drive player traffic to these locations,” added Ranck.

Guitar Hero™ Arcade Rocks California Extreme Event 2009



2009 CA Extreme, a celebration of coin operated pinball machines, video games and amusement novelties, cranked up the volume at its 13th annual event with a two day Guitar Hero™ Arcade tournament. Raw Thrills, developer of Guitar Hero™ Arcade and Betson Enterprises the exclusive Raw Thrills distributor for coin operated products, was the official sponsor of this event held in Santa Clara, CA, July 11th -12th. Over 50 players from all over North America entered the contest to compete for the grand prize, an Ultimate Guitar Hero™ package that consisted of a Wii Console complete with a full band kit and 5 Guitar Hero™ Arcade titles. Prize packages of Guitar Hero™ products with a retail value of over $2,000 were awarded to the top 16 players. Players were required to test their skills on (5) predetermined Guitar Hero™ Arcade songs. Each player was required to compete on the same level of difficulty and was awarded points for the placement of their song scores in the 5 categories. The top 16 players advanced to a 4 round showdown that narrowed the field to 2 players who would battle it out in a best-of-three contest. Bowen Kerins, Tournament Director of CA Extreme, noted,“A lot of people were introduced to Guitar Hero™ Arcade for the first time.” He added, “Guitar Hero™ Arcade was played before, during, and after the tournament events on both days.” Boys, girls, men and woman from as far as Massachusetts and Burnaby, Canada entered the competition. Alec Castillo, a 14 year old contestant held off some stiff competition from Justin Kelly, a 33 year old Pinball Enthusiast, who just couldn’t resist the chance to compete on the popular Guitar Hero™ Arcade machine. “I play the Guitar Hero™ Arcade at my local theater all the time!” said Justin. “It’s a great game!” At the end of the event Tony Maniscalco, of Betson Enterprises, and Bowen Kerins, Tournament Director of CA Extreme, presented Alec Castillo with a Guitar Hero™ Arcade championship plaque and the Ultimate Guitar Hero™ prize package. “Coin Operators already know the value of promoting tournaments and contests on the Play Mechanix Big Buck Hunter Pro and Safari products.” said Tony Maniscalco. “Guitar Hero™ Arcade is the perfect product to drive location traffic with organized contests!” To see the excitement created by the Guitar Hero™ Arcade tournament at CA Extreme 2009, visit the Betson4Games Channel on

Big Buck Safari® Tournament Gets Beest-ly


Big Buck Safari® Tournament Gets Beest-ly

Play Mechanix is looking for more Hunter Heroes with “King of the Beests”, the second Big Buck Safari® Online National Tournament. The number of Big Buck Safari® Online games has doubled since the “Kick Off Tournament”, which means we are likely to see an entirely different set of players on the leaderboard. Nathan Warner of Portland, OR is the first Big Buck Safari® Tournament Champion, he now has the opportunity to be the first back-to-back winner with “King of the Beests”. The Big Buck Safari® “King of the Beests” Tournament runs until January and it has a top prize of $250 and a total prize pool of over $750.

The top 5 winners of the December “Kick Off” Tournament are listed below:
1 – Nathan Warner
2 – Keenan Hughes
3 – Matthew Budzisz
4 – Kyle Sherwin
5 – Daniel Munschau

“The Monthly National Tournaments that are run by Play Mechanix™ are just the tip of the Iceberg when it comes to CoinUp®,” states David Snipes, CoinUp® Customer Service Manager. He continues, “Creating local tournaments, Trophy Club and Hunting parties are also adding new dimensions to Big Buck Hunter Pro and Big Buck Safari. Also, look for some surprises to come on board to CoinUp® later this year.”

The Big Buck Safari® King of the Beests Tournament runs from January 1st to January 21st.

The only way to participate in these tournaments is on a Big Buck Hunter® Pro Online and Big Buck Safari® Online game.

If you have any questions about the CoinUp® network, contact Dave Snipes at or by phone at 630-942-1070 ext-131. Add the Big Buck Hunter® Pro Online gadget to your iGoogle page by following this link.

Big Buck Hunter® PRO 2008 World Championship Tournament

2008_BBWC Recap



The Windy City will play host to the greatest Hunter Heroes that the World has ever seen. The competition will be fierce but when the dust settles in Chicago on October 18th, the 2008 Big Buck Hunter® Pro World Champion will be crowned. There will be a total of $22,000 in prize money given away and the Champion will be taking home the top prize of $10,000 as well as the Big Buck Hunter® Pro World Championship Title.

Players from across the country will have a chance to participate in this inaugural event by first competing in one of four Regional Qualifying Online Tournaments (East, South, Midwest, West). The Regional Qualifying Online Tournaments will begin on August 8th and will end on September 7th and will automatically appear on all CoinUp™ (online) enabled Big Buck Hunter® Pro machines. The TOP 50 players from each region will qualify for one of the four Regional Finals which will be held in September.

The Regional Finals are LIVE EVENTS and the format will be a head-to-head, single elimination Shootout. Players should practice on Shootout mode since this will be the mode used for this tournament. The top 5 winners from each Regional Final will qualify to compete in the WORLD Championship on Saturday, October 18th in Chicago, IL.

The 2008 Big Buck Hunter® Pro WORLD Championship will be a head-to-head, double elimination shootout. The WORLD Championship is a Live Event and the last hunter standing will walk away with the $10,000 top prize plus the World Championship title.

Only online Big Buck Hunter® Pro Game Machines will be able to participate in these tournaments. There is still time to put your Big Buck Hunter® Pro’s online. Contact your local distributor to purchase a CoinUp™ kit so that your players have a chance to become the first Big Buck Hunter® Pro World Champion.

Watch the FULL STORY here.